{"id":1119,"date":"2020-09-10T12:38:26","date_gmt":"2020-09-10T12:38:26","guid":{"rendered":"https:\/\/sompirineu.cat\/senderia\/?p=1119"},"modified":"2021-03-14T16:07:14","modified_gmt":"2021-03-14T16:07:14","slug":"la-noia-de-les-ovelles-pigallades","status":"publish","type":"post","link":"https:\/\/sompirineu.cat\/senderia\/la-noia-de-les-ovelles-pigallades\/","title":{"rendered":"La hist\u00f2ria de la Pastoreta o el poder de les dones"},"content":{"rendered":"<p>L\u2019any 2016, l\u2019empresa embotelladora d\u2019aigua Veri va centrar la seva campanya de publicitat televisiva en la figura de la Pastoreta (<a href=\"https:\/\/www.youtube.com\/watch?v=tB9XCsm6JOA\" target=\"_blank\" rel=\"noopener\">clic<\/a>). En just un minut ens explicaven una hist\u00f2ria de vida, amb ritme narratiu, imatges precioses i un punt d\u2019emotivitat. B\u00e9, fins aqu\u00ed tot correcte: \u00e9s el que tenen els bons anuncis. I, vet aqu\u00ed, ara podem con\u00e8ixer amb una mica m\u00e9s de detall la traject\u00f2ria vital de l\u2019Anna Plana, la Pastoreta, a <strong><em>La noia de les ovelles pigallades<\/em><\/strong>, el llibre de debut de la poblatana Laura Gord\u00f3, o de com una empordanesa acaba gestionant un ramat de centenars d\u2019<em>auvelles<\/em> a la muntanya de Llessui.<\/p>\n<p>Una estructura original, un estil que apunta al que, als anys 60, es va batejar com a Nou Periodisme, uns secundaris de luxe (el Safalla, entranyable), la parla pallaresa sempre ben present&#8230; ho t\u00e9 tot per fer passar una bona estona. Segurament, l\u2019\u00fanic defecte \u00e9s que es fa curt (per cert, per a quan la pel\u00b7l\u00edcula?). I m\u00e9s enll\u00e0 del periple personal de la protagonista, una reivindicaci\u00f3 del paper de les dones, en aquest cas en el mon rural; de les dificultats per trencar prejudicis i estereotips i de la bona feina de l\u2019Escola de Pastors de Catalunya. En fi, un llibre aut\u00e8ntic i refrescant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019any 2016, l\u2019empresa embotelladora d\u2019aigua Veri va centrar la seva campanya de publicitat televisiva en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1120,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[17],"class_list":["post-1119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sendes-literaries","tag-17"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La hist\u00f2ria de la Pastoreta o el poder de les dones - SENd\u00c8RIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sompirineu.cat\/senderia\/la-noia-de-les-ovelles-pigallades\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La hist\u00f2ria de la Pastoreta o el poder de les dones - SENd\u00c8RIA\" \/>\n<meta property=\"og:description\" content=\"L\u2019any 2016, l\u2019empresa embotelladora d\u2019aigua Veri va centrar la seva campanya de publicitat televisiva en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sompirineu.cat\/senderia\/la-noia-de-les-ovelles-pigallades\/\" \/>\n<meta property=\"og:site_name\" content=\"SENd\u00c8RIA\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-10T12:38:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-14T16:07:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sompirineu.cat\/senderia\/wp-content\/uploads\/2020\/12\/9788490349472.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"552\" \/>\n\t<meta property=\"og:image:height\" content=\"830\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redaccio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaccio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/la-noia-de-les-ovelles-pigallades\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/la-noia-de-les-ovelles-pigallades\\\/\"},\"author\":{\"name\":\"Redaccio\",\"@id\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/#\\\/schema\\\/person\\\/15e3a53e84543699b9167eb07ba296bb\"},\"headline\":\"La hist\u00f2ria de la Pastoreta o el poder de les dones\",\"datePublished\":\"2020-09-10T12:38:26+00:00\",\"dateModified\":\"2021-03-14T16:07:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/la-noia-de-les-ovelles-pigallades\\\/\"},\"wordCount\":236,\"publisher\":{\"@id\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/la-noia-de-les-ovelles-pigallades\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/9788490349472.jpg\",\"keywords\":[\"71 - Setembre 2020\"],\"articleSection\":[\"Sendes liter\u00e0ries\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/la-noia-de-les-ovelles-pigallades\\\/\",\"url\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/la-noia-de-les-ovelles-pigallades\\\/\",\"name\":\"La hist\u00f2ria de la Pastoreta o el poder de les dones - SENd\u00c8RIA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/la-noia-de-les-ovelles-pigallades\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/la-noia-de-les-ovelles-pigallades\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/9788490349472.jpg\",\"datePublished\":\"2020-09-10T12:38:26+00:00\",\"dateModified\":\"2021-03-14T16:07:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/la-noia-de-les-ovelles-pigallades\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/la-noia-de-les-ovelles-pigallades\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/la-noia-de-les-ovelles-pigallades\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/9788490349472.jpg\",\"contentUrl\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/9788490349472.jpg\",\"width\":552,\"height\":830},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/la-noia-de-les-ovelles-pigallades\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La hist\u00f2ria de la Pastoreta o el poder de les dones\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/#website\",\"url\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/\",\"name\":\"SENd\u00c8RIA\",\"description\":\"Revista dels camins i el caminar\",\"publisher\":{\"@id\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/#organization\",\"name\":\"SENd\u00c8RIA\",\"url\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/logos-03.png\",\"contentUrl\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/logos-03.png\",\"width\":936,\"height\":233,\"caption\":\"SENd\u00c8RIA\"},\"image\":{\"@id\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/#\\\/schema\\\/person\\\/15e3a53e84543699b9167eb07ba296bb\",\"name\":\"Redaccio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9a1205d46ef55907387172eed50bd20be8970816ab60736d6db809f37615ea72?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9a1205d46ef55907387172eed50bd20be8970816ab60736d6db809f37615ea72?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9a1205d46ef55907387172eed50bd20be8970816ab60736d6db809f37615ea72?s=96&d=mm&r=g\",\"caption\":\"Redaccio\"},\"url\":\"https:\\\/\\\/sompirineu.cat\\\/senderia\\\/author\\\/redaccio\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La hist\u00f2ria de la Pastoreta o el poder de les dones - SENd\u00c8RIA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sompirineu.cat\/senderia\/la-noia-de-les-ovelles-pigallades\/","og_locale":"ca_ES","og_type":"article","og_title":"La hist\u00f2ria de la Pastoreta o el poder de les dones - SENd\u00c8RIA","og_description":"L\u2019any 2016, l\u2019empresa embotelladora d\u2019aigua Veri va centrar la seva campanya de publicitat televisiva en [&hellip;]","og_url":"https:\/\/sompirineu.cat\/senderia\/la-noia-de-les-ovelles-pigallades\/","og_site_name":"SENd\u00c8RIA","article_published_time":"2020-09-10T12:38:26+00:00","article_modified_time":"2021-03-14T16:07:14+00:00","og_image":[{"width":552,"height":830,"url":"https:\/\/sompirineu.cat\/senderia\/wp-content\/uploads\/2020\/12\/9788490349472.jpg","type":"image\/jpeg"}],"author":"Redaccio","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Redaccio","Temps estimat de lectura":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sompirineu.cat\/senderia\/la-noia-de-les-ovelles-pigallades\/#article","isPartOf":{"@id":"https:\/\/sompirineu.cat\/senderia\/la-noia-de-les-ovelles-pigallades\/"},"author":{"name":"Redaccio","@id":"https:\/\/sompirineu.cat\/senderia\/#\/schema\/person\/15e3a53e84543699b9167eb07ba296bb"},"headline":"La hist\u00f2ria de la Pastoreta o el poder de les dones","datePublished":"2020-09-10T12:38:26+00:00","dateModified":"2021-03-14T16:07:14+00:00","mainEntityOfPage":{"@id":"https:\/\/sompirineu.cat\/senderia\/la-noia-de-les-ovelles-pigallades\/"},"wordCount":236,"publisher":{"@id":"https:\/\/sompirineu.cat\/senderia\/#organization"},"image":{"@id":"https:\/\/sompirineu.cat\/senderia\/la-noia-de-les-ovelles-pigallades\/#primaryimage"},"thumbnailUrl":"https:\/\/sompirineu.cat\/senderia\/wp-content\/uploads\/2020\/12\/9788490349472.jpg","keywords":["71 - Setembre 2020"],"articleSection":["Sendes liter\u00e0ries"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/sompirineu.cat\/senderia\/la-noia-de-les-ovelles-pigallades\/","url":"https:\/\/sompirineu.cat\/senderia\/la-noia-de-les-ovelles-pigallades\/","name":"La hist\u00f2ria de la Pastoreta o el poder de les dones - SENd\u00c8RIA","isPartOf":{"@id":"https:\/\/sompirineu.cat\/senderia\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sompirineu.cat\/senderia\/la-noia-de-les-ovelles-pigallades\/#primaryimage"},"image":{"@id":"https:\/\/sompirineu.cat\/senderia\/la-noia-de-les-ovelles-pigallades\/#primaryimage"},"thumbnailUrl":"https:\/\/sompirineu.cat\/senderia\/wp-content\/uploads\/2020\/12\/9788490349472.jpg","datePublished":"2020-09-10T12:38:26+00:00","dateModified":"2021-03-14T16:07:14+00:00","breadcrumb":{"@id":"https:\/\/sompirineu.cat\/senderia\/la-noia-de-les-ovelles-pigallades\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sompirineu.cat\/senderia\/la-noia-de-les-ovelles-pigallades\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/sompirineu.cat\/senderia\/la-noia-de-les-ovelles-pigallades\/#primaryimage","url":"https:\/\/sompirineu.cat\/senderia\/wp-content\/uploads\/2020\/12\/9788490349472.jpg","contentUrl":"https:\/\/sompirineu.cat\/senderia\/wp-content\/uploads\/2020\/12\/9788490349472.jpg","width":552,"height":830},{"@type":"BreadcrumbList","@id":"https:\/\/sompirineu.cat\/senderia\/la-noia-de-les-ovelles-pigallades\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/sompirineu.cat\/senderia\/"},{"@type":"ListItem","position":2,"name":"La hist\u00f2ria de la Pastoreta o el poder de les dones"}]},{"@type":"WebSite","@id":"https:\/\/sompirineu.cat\/senderia\/#website","url":"https:\/\/sompirineu.cat\/senderia\/","name":"SENd\u00c8RIA","description":"Revista dels camins i el caminar","publisher":{"@id":"https:\/\/sompirineu.cat\/senderia\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sompirineu.cat\/senderia\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/sompirineu.cat\/senderia\/#organization","name":"SENd\u00c8RIA","url":"https:\/\/sompirineu.cat\/senderia\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/sompirineu.cat\/senderia\/#\/schema\/logo\/image\/","url":"https:\/\/sompirineu.cat\/senderia\/wp-content\/uploads\/2025\/05\/logos-03.png","contentUrl":"https:\/\/sompirineu.cat\/senderia\/wp-content\/uploads\/2025\/05\/logos-03.png","width":936,"height":233,"caption":"SENd\u00c8RIA"},"image":{"@id":"https:\/\/sompirineu.cat\/senderia\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sompirineu.cat\/senderia\/#\/schema\/person\/15e3a53e84543699b9167eb07ba296bb","name":"Redaccio","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/9a1205d46ef55907387172eed50bd20be8970816ab60736d6db809f37615ea72?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9a1205d46ef55907387172eed50bd20be8970816ab60736d6db809f37615ea72?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a1205d46ef55907387172eed50bd20be8970816ab60736d6db809f37615ea72?s=96&d=mm&r=g","caption":"Redaccio"},"url":"https:\/\/sompirineu.cat\/senderia\/author\/redaccio\/"}]}},"_links":{"self":[{"href":"https:\/\/sompirineu.cat\/senderia\/wp-json\/wp\/v2\/posts\/1119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sompirineu.cat\/senderia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sompirineu.cat\/senderia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sompirineu.cat\/senderia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sompirineu.cat\/senderia\/wp-json\/wp\/v2\/comments?post=1119"}],"version-history":[{"count":5,"href":"https:\/\/sompirineu.cat\/senderia\/wp-json\/wp\/v2\/posts\/1119\/revisions"}],"predecessor-version":[{"id":1909,"href":"https:\/\/sompirineu.cat\/senderia\/wp-json\/wp\/v2\/posts\/1119\/revisions\/1909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sompirineu.cat\/senderia\/wp-json\/wp\/v2\/media\/1120"}],"wp:attachment":[{"href":"https:\/\/sompirineu.cat\/senderia\/wp-json\/wp\/v2\/media?parent=1119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sompirineu.cat\/senderia\/wp-json\/wp\/v2\/categories?post=1119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sompirineu.cat\/senderia\/wp-json\/wp\/v2\/tags?post=1119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}