{"id":3452,"date":"2017-06-10T10:22:31","date_gmt":"2017-06-10T08:22:31","guid":{"rendered":"https:\/\/sompirineu.cat\/senderia\/?p=3452"},"modified":"2021-07-27T10:28:52","modified_gmt":"2021-07-27T08:28:52","slug":"de-benasc-al-mon","status":"publish","type":"post","link":"https:\/\/sompirineu.cat\/senderia\/de-benasc-al-mon\/","title":{"rendered":"De Benasc al m\u00f3n"},"content":{"rendered":"<p>Qui no ha sentit a parlar de Barrabes? B\u00e9, potser queda alg\u00fa que no, per\u00f2 no hi ha dubte que \u00e9s des de ja fa un munt d\u2019anys un referent, no ja pirinenc, sin\u00f3 mundial, en la venda de material d\u2019esqu\u00ed i de muntanya. La modesta botiga de Benasc, que venia sabates i formatges (una associaci\u00f3 que no deixa de tenir l\u00f2gica), va ser despr\u00e9s un edifici de cinc plantes -una mena de Corte Ingl\u00e9s en un poblet pirinenc-, que va obrir sucursals a diverses localitats (Madrid, Barcelona, Saragossa, Osca, Jaca) i, que, finalment, s\u2019ha convertit en puntera en el comer\u00e7 <em>online<\/em>.<\/p>\n<p>Val la pena seguir aquesta evoluci\u00f3 en paraules de Jos\u00e9 Barrab\u00e9s, el seu fundador (<a href=\"http:\/\/www.aramon.com\/blog\/aramon\/jose-barrabes-benasque-es-el-chamonix-de-espana\/\">clic<\/a>). Com no podia ser d\u2019altra manera amb aquests antecedents, el web est\u00e0 farcit de continguts interessants, tant del que s\u00f3n pr\u00f2piament els seus productes com d\u2019actualitat de muntanya o d\u2019aportacions de <em>bloggers<\/em> externs. Mereix sens dubte una visita, tant f\u00edsica com virtual.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qui no ha sentit a parlar de Barrabes? B\u00e9, potser queda alg\u00fa que no, per\u00f2 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[69],"class_list":["post-3452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-web","tag-36-juny-2017"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Benasc al m\u00f3n - SENd\u00c8RIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sompirineu.cat\/senderia\/de-benasc-al-mon\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Benasc al m\u00f3n - SENd\u00c8RIA\" \/>\n<meta property=\"og:description\" content=\"Qui no ha sentit a parlar de Barrabes? 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