{"id":3765,"date":"2014-10-10T12:27:33","date_gmt":"2014-10-10T10:27:33","guid":{"rendered":"https:\/\/sompirineu.cat\/senderia\/?p=3765"},"modified":"2021-08-06T12:34:32","modified_gmt":"2021-08-06T10:34:32","slug":"no-fou-el-vi-el-que-ens-porta-al-priorat","status":"publish","type":"post","link":"https:\/\/sompirineu.cat\/senderia\/no-fou-el-vi-el-que-ens-porta-al-priorat\/","title":{"rendered":"No fou el vi el qu\u00e8 ens port\u00e0 al Priorat…"},"content":{"rendered":"

No. No fou el vi el qu\u00e8 ens port\u00e0 al Priorat. Van ser els camins. O potser m\u00e9s exactament, el que ens hi port\u00e0 fou l\u2019estrat\u00e8gia tur\u00edstica, als nostres ulls impecable, que ha volgut unir vi i camins. El vi, \u00e9s clar, el company de viatge. No en podia ser un altre. L\u2019anar a peu, el mitj\u00e0, el vehicle per rec\u00f3rrer un paisatge \u00fanic, de bancals i de ceps. Un missatge clar, sense interfer\u00e8ncies, f\u00e0cil de comunicar, f\u00e0cil d\u2019entendre. I a m\u00e9s, compartit per tots: empreses, pol\u00edtics, t\u00e8cnics i, finalment, visitants. Estructurar un projecte de desenvolupament tur\u00edstic amb aquestes bases i esperonar el que sembla m\u00e9s dif\u00edcil, la creaci\u00f3 de producte. Aix\u00f2 \u00e9s el que es va impulsar des del Pla de Foment Tur\u00edstic del Priorat i ara, des de l\u2019Associaci\u00f3 Priorat Enoturisme<\/em>, que aplega cellers, ag\u00e8ncies de viatge, allotjaments, restaurants, molins d\u2019oli i empreses d\u2019activitats.<\/p>\n

En definitiva, si som precisos, el qu\u00e8 ens port\u00e0 fins al Priorat fou l\u2019admiraci\u00f3 pel qu\u00e8, fet i fet, en altres territoris sembla un impossible. Que empreses de serveis tur\u00edstics i del sector productiu treballin conjuntament cap a un mateix objectiu amb un full de ruta clar, prec\u00eds i consensuat. I el que \u00e9s m\u00e9s, acompanyats primer de les institucions p\u00fabliques; per\u00f2 prenent m\u00e9s tard el lideratge amb valentia i sense aturador.<\/p>\n

Per tant, t\u00e9 una explicaci\u00f3 molt senzilla el que a primera vista sembla estrany: que un grup de pirinencs, tots ells compartint la d\u00e8ria dels camins i treballant-hi des de diferents \u00e0mbits i nivells de responsabilitat, s\u2019emmirallin en la serra del Montsant alhora de trobar referents d\u2019estrat\u00e8gies tur\u00edstiques vinculades al senderisme.<\/p>\n

L\u2019experi\u00e8ncia del Priorat dins del m\u00f3n del turisme s\u2019inicia tot just fa 20 anys, de manera molt incipient; el Pirineu rep visitants des de fa m\u00e9s de 100 anys i batalla de ple en el sector tur\u00edstic des de en fa m\u00e9s de 50. Per\u00f2 el Priorat li pot ensenyar moltes coses. El Pirineu \u00e9s una serralada vasta, d\u2019identitats alhora m\u00faltiples i compartides. I els recursos tur\u00edstics s\u00f3n tants i tan diversos que, durant tots aquest anys, ens hem mig perdut en el cam\u00ed. De tant que tenim, com a unitat territorial no hem acabat de focalitzar enlloc.<\/p>\n

El Priorat, com el Pirineu, t\u00e9 tamb\u00e9 molts possibles recursos tur\u00edstics: t\u00e9 paisatge, t\u00e9 gastronomia, t\u00e9 camins , t\u00e9 oli, t\u00e9 cartoixes… Per\u00f2 la marca, el fil conductor de l\u2019oferta tur\u00edstica, \u00e9s nom\u00e9s un: el vi. I els eixos estrat\u00e8gics de treball del Pla de Foment han estat tamb\u00e9 comptats i molt clars: els productes enotur\u00edstics i els productes de descoberta a peu. El fet que la comarca hagi iniciat recentment la seva experi\u00e8ncia en el sector tur\u00edstic ha ajudat, \u00e9s clar, a planificar l\u2019estrat\u00e8gia des d\u2019una perspectiva actual, amb t\u00e8cnics excel\u00b7lents en la mat\u00e8ria, i m\u00e9s coneixements sobre el sector que no pas fa 50 anys, quan tothom comen\u00e7ava!<\/p>\n

Al Priorat es va prendre el que sembla una decisi\u00f3 f\u00e0cil: que el vi sigui eix fonamental per generar marca. El vi diferencia la comarca, la fa \u00fanica, forma part d\u2019una identitat compartida i tothom se sent c\u00f2mode amb aquesta imatge. Per\u00f2 hi ha tamb\u00e9 una decisi\u00f3 dif\u00edcil: utilitzar el senderisme com a vehicle estrat\u00e8gic de desenvolupament tur\u00edstic. Calia recuperar senders, arranjar-los, senyalitzar-los i buscar les f\u00f3rmules de dinamitzaci\u00f3 per assegurar-ne el manteniment.<\/p>\n

Al Pirineu, en canvi, tants anys d\u2019experi\u00e8ncia tur\u00edstica no han contribu\u00eft a treballar des del consens i cadasc\u00fa ha anat fent cam\u00ed amb els recursos que han semblat m\u00e9s pertinents. La neu o els esports d\u2019aventura han estat motors, per\u00f2 no formen part de cap element simb\u00f2lic o identitari. El rom\u00e0nic \u00e9s el guanyador en alguns indrets, per\u00f2 no arreu. El patrimoni natural i el paisatge? S\u00ed, per\u00f2 \u00e9s tan divers que cada pirinenc defensa el seu… Ara fins i tot tenim vi! Comunicativament no hem sabut trobar el nostre esl\u00f2gan compartit, all\u00f2 que fa el Pirineu diferent i \u00fanic. I en aquesta cerca ens perdem, usem la imaginaci\u00f3 buscant esl\u00f2gans que diuen: descobreix, tasta, gaudeix, emociona\u2019t, per\u00f2 ens manca l\u2019element (i si no \u00e9s un, que siguin dos o tres, per\u00f2 que siguin clars!), i ens manca la hist\u00f2ria, la clarivid\u00e8ncia.<\/p>\n

Molts cops s\u2019ha discutit quin podria ser el nostre \u201cvi\u201d. I sembla que molts coincideixen. El Pirineu \u00e9s La Muntanya (amb maj\u00fascules). Per\u00f2 al meu entendre no \u00e9s equiparable. La muntanya no \u00e9s un element simb\u00f2lic, sin\u00f3 un espai geogr\u00e0fic ple d\u2019elements simb\u00f2lics (diferents, segons els ulls de qui els miri). I si no sabem destriar-los, no n\u2019hi ha prou per generar una imatge clara del que volem ser i ensenyar.<\/p>\n

En fi, sembla que el que ens diferencia del Priorat \u00e9s que ells han comen\u00e7at de zero en un moment en qu\u00e8 es coneixia millor el sector tur\u00edstic; han sabut planificar amb perspectiva i des del consens i, \u00e9s clar, compten amb un element simb\u00f2lic molt evident i amb \u201cganxo\u201d tur\u00edstic. El Pirineu, en canvi, s\u2019est\u00e0 convertint en una destinaci\u00f3 madura. Ens cal, per tant, repensar l\u2019estrat\u00e8gia, distingir tot all\u00f2 amb qu\u00e8 els pirinencs ens identifiquem i ens sentim c\u00f2modes. Sense oblidar que cal marcar la difer\u00e8ncia i mostrar el Pirineu com una muntanya \u00fanica. Perqu\u00e8 potser som refer\u00e8ncia a Catalunya, per\u00f2 tamb\u00e9 necessitem fer marca fora, trobar tot all\u00f2 que ens separa dels Alps o de l\u2019Him\u00e0laia, si cal. I diem trobar; potser senzillament caldria dir posar-nos d\u2019acord per fer marca.<\/p>\n

I amb tot aix\u00f2, on queda el senderisme? Al meu entendre, el senderisme \u00e9s una declaraci\u00f3 de principis. Una manera de fer turisme com en podria ser una altra, per\u00f2 que encaixa perfectament amb tot el que genera identitat pirinenca. Per defensar-ho davant dels m\u00e9s esc\u00e8ptics ens calen dades i xifres. I tamb\u00e9 recuperar o cr\u00e9ixer en la cultura de l\u2019anar a peu (nom\u00e9s cal anar al costat atl\u00e0ntic del Pirineu per comprovar fins on pot arribar l\u2019afici\u00f3 per caminar muntanyes!). Amb tot, tenim un cam\u00ed encetat que sembla robust i ferm. La pregunta \u00e9s si serem capa\u00e7os de trobar un vi que agradi tothom. Un vi que, aquest cop s\u00ed, sigui motiu de moltes visites. Si pot ser, a peu…<\/p>\n","protected":false},"excerpt":{"rendered":"

No. No fou el vi el qu\u00e8 ens port\u00e0 al Priorat. Van ser els camins. […]<\/p>\n","protected":false},"author":3,"featured_media":3768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[85],"class_list":["post-3765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-mirador","tag-06-octubre-2014"],"yoast_head":"\nNo fou el vi el qu\u00e8 ens port\u00e0 al Priorat... - SENd\u00c8RIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sompirineu.cat\/senderia\/no-fou-el-vi-el-que-ens-porta-al-priorat\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No fou el vi el qu\u00e8 ens port\u00e0 al Priorat... - SENd\u00c8RIA\" \/>\n<meta property=\"og:description\" content=\"No. No fou el vi el qu\u00e8 ens port\u00e0 al Priorat. 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